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Digital marketing refers to the promotion of products or services using digital channels such as websites, social media, search engines, email, and mobile apps. It helps businesses connect with their audience online, increase brand awareness, drive traffic, and boost sales. Unlike traditional marketing, digital marketing offers real-time analytics, targeted reach, and cost-effective strategies. Whether through SEO, social media campaigns, content creation, or paid ads, digital marketing plays a crucial role in helping businesses grow in today’s internet-driven world